/* ============================================================
   RYNO CROFT STUDIO — Design System
   Premium editorial aesthetic. Inter (body) + DM Serif Display (headings).
   ============================================================ */

:root {
  --navy: #0F172A;
  --charcoal: #111827;
  --warm-white: #FAFAF8;
  --off-white: #F8FAFC;
  --gold: #C9A227;
  --slate: #64748B;
  --border: #E2E8F0;
  --white: #FFFFFF;

  --font-serif: 'DM Serif Display', Georgia, serif;
  --font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;

  --container: 1180px;
  --radius-sm: 3px;
  --radius-md: 6px;
  --shadow-sm: 0 1px 2px rgba(15, 23, 42, 0.06);
  --shadow-md: 0 8px 30px rgba(15, 23, 42, 0.08);
  --shadow-lg: 0 20px 60px rgba(15, 23, 42, 0.12);
  --transition: 220ms cubic-bezier(0.4, 0, 0.2, 1);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-sans);
  color: var(--charcoal);
  background: var(--warm-white);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  font-size: 16px;
}
img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; margin: 0; padding: 0; }
button { font-family: inherit; cursor: pointer; }
h1, h2, h3, h4 {
  font-family: var(--font-serif);
  font-weight: 400;
  line-height: 1.15;
  margin: 0 0 0.5em;
  color: var(--navy);
  letter-spacing: -0.01em;
}
p { margin: 0 0 1em; }
.visually-hidden {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;
}

/* Skip link */
.skip-link {
  position: absolute; left: -9999px; top: 0; background: var(--navy); color: var(--warm-white);
  padding: 12px 20px; z-index: 1000; border-radius: 0 0 var(--radius-sm) 0;
}
.skip-link:focus { left: 0; }

:focus-visible { outline: 2px solid var(--gold); outline-offset: 3px; }

/* ---------- Layout helpers ---------- */
.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}
.section { padding: 112px 0; }
.section-tight { padding: 80px 0; }
.section-dark { background: var(--navy); color: rgba(250, 250, 248, 0.88); }
.section-dark h1, .section-dark h2, .section-dark h3, .section-dark h4 { color: var(--warm-white); }
.section-off { background: var(--off-white); }
.center { text-align: center; }
.max-w-narrow { max-width: 640px; }
.max-w-mid { max-width: 760px; }
.mx-auto { margin-left: auto; margin-right: auto; }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 20px;
}
.eyebrow::before {
  content: '';
  width: 28px;
  height: 1px;
  background: var(--gold);
}
.section-dark .eyebrow { color: var(--gold); }

h1 { font-size: clamp(2.1rem, 4vw, 3.4rem); }
h2 { font-size: clamp(1.75rem, 3vw, 2.5rem); }
h3 { font-size: 1.3rem; }
.lede {
  font-size: 1.15rem;
  color: var(--slate);
  max-width: 620px;
}
.section-dark .lede { color: rgba(250,250,248,0.72); }
.section-intro { margin-bottom: 56px; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 15px 30px;
  font-size: 14.5px;
  font-weight: 600;
  border-radius: var(--radius-sm);
  transition: all var(--transition);
  border: 1px solid transparent;
  white-space: nowrap;
}
.btn-primary {
  background: var(--navy);
  color: var(--warm-white);
}
.btn-primary:hover { background: #1e293b; transform: translateY(-1px); box-shadow: var(--shadow-md); }
.section-dark .btn-primary { background: var(--gold); color: var(--navy); }
.section-dark .btn-primary:hover { background: #d9b23a; }
.btn-secondary {
  background: transparent;
  color: var(--navy);
  border-color: var(--navy);
}
.btn-secondary:hover { background: var(--navy); color: var(--warm-white); }
.section-dark .btn-secondary { color: var(--warm-white); border-color: rgba(250,250,248,0.4); }
.section-dark .btn-secondary:hover { background: rgba(250,250,248,0.1); border-color: var(--warm-white); }
.btn-gold {
  background: var(--gold);
  color: var(--navy);
}
.btn-gold:hover { background: #d9b23a; transform: translateY(-1px); }
.btn-row { display: flex; flex-wrap: wrap; gap: 16px; align-items: center; }
.microcopy { margin-top: 18px; font-size: 13.5px; color: var(--slate); letter-spacing: 0.01em; }
.section-dark .microcopy { color: rgba(250,250,248,0.6); }

/* ---------- Header / Nav ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 500;
  background: rgba(250, 250, 248, 0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border);
}
.nav-wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px 32px;
  max-width: var(--container);
  margin: 0 auto;
}
.brand { display: flex; flex-direction: column; line-height: 1; }
.brand-name {
  font-family: var(--font-serif);
  font-size: 1.3rem;
  letter-spacing: 0.02em;
  color: var(--navy);
}
.brand-descriptor {
  font-size: 9.5px;
  letter-spacing: 0.16em;
  color: var(--slate);
  text-transform: uppercase;
  margin-top: 4px;
}
.main-nav { display: flex; align-items: center; gap: 40px; }
.nav-links { display: flex; gap: 30px; }
.nav-links a {
  font-size: 14px;
  font-weight: 500;
  color: var(--charcoal);
  position: relative;
  padding: 4px 0;
  transition: color var(--transition);
}
.nav-links a:hover, .nav-links a.active { color: var(--gold); }
.nav-links a.active::after {
  content: '';
  position: absolute;
  bottom: -4px;
  left: 0;
  width: 100%;
  height: 1px;
  background: var(--gold);
}
.nav-cta { display: flex; align-items: center; }
.nav-toggle {
  display: none;
  background: none;
  border: none;
  padding: 8px;
}
.nav-toggle span {
  display: block;
  width: 24px;
  height: 1.5px;
  background: var(--navy);
  margin: 5px 0;
  transition: all var(--transition);
}
.nav-toggle.open span:nth-child(1) { transform: translateY(6.5px) rotate(45deg); }
.nav-toggle.open span:nth-child(2) { opacity: 0; }
.nav-toggle.open span:nth-child(3) { transform: translateY(-6.5px) rotate(-45deg); }

/* ---------- Solutions nav dropdown ---------- */
.nav-item-dropdown { position: relative; }
.nav-item-dropdown > a { display: flex; align-items: center; gap: 5px; }
.nav-caret { font-size: 9px; transition: transform var(--transition); position: relative; top: 1px; }
.nav-item-dropdown:hover .nav-caret,
.nav-item-dropdown:focus-within .nav-caret { transform: rotate(180deg); }
.nav-dropdown {
  position: absolute;
  top: 100%;
  left: -14px;
  margin-top: 18px;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 10px;
  box-shadow: var(--shadow-lg);
  min-width: 268px;
  padding: 8px;
  opacity: 0;
  visibility: hidden;
  transform: translateY(6px);
  transition: opacity var(--transition), transform var(--transition), visibility var(--transition);
  z-index: 50;
}
.nav-item-dropdown:hover .nav-dropdown,
.nav-item-dropdown:focus-within .nav-dropdown { opacity: 1; visibility: visible; transform: translateY(0); }
.nav-dropdown a {
  display: flex;
  flex-direction: column;
  gap: 2px;
  padding: 11px 12px;
  border-radius: 6px;
  font-size: 14px;
  font-weight: 600;
  color: var(--navy);
}
.nav-dropdown a:hover { background: var(--off-white); }
.nav-dropdown a small { font-weight: 400; font-size: 12px; color: var(--slate); }
.nav-dropdown a.soon { opacity: 0.8; }
.nav-soon-tag {
  display: inline-block;
  margin-left: 7px;
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--gold);
  font-weight: 700;
  vertical-align: middle;
}
@media (max-width: 768px) {
  .nav-item-dropdown .nav-dropdown {
    position: static;
    opacity: 1;
    visibility: visible;
    transform: none;
    box-shadow: none;
    border: none;
    background: transparent;
    padding: 4px 0 0 14px;
    margin-top: 10px;
    display: flex;
    flex-direction: column;
    gap: 4px;
  }
  .nav-item-dropdown .nav-dropdown a { padding: 6px 0; }
  .nav-caret { display: none; }
}

/* ---------- Hero ---------- */
.hero {
  background: var(--warm-white);
  padding: 88px 0 100px;
  border-bottom: 1px solid var(--border);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.hero h1 { margin-bottom: 24px; }
.hero .lede { font-size: 1.2rem; max-width: 100%; margin-bottom: 32px; }

/* Hero visual: pipeline + email mockups */
.hero-visual { position: relative; }
.pipeline {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0;
  margin-bottom: 28px;
}
.pipeline-step {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  color: var(--navy);
  background: var(--white);
  border: 1px solid var(--border);
  padding: 9px 18px;
  border-radius: 999px;
  text-transform: uppercase;
}
.pipeline-step.accent { background: var(--navy); color: var(--warm-white); border-color: var(--navy); }
.pipeline-arrow { color: var(--gold); font-size: 15px; padding: 4px 0; }

.email-stack { display: flex; flex-direction: column; gap: 14px; }
.email-mock {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 16px 20px;
  box-shadow: var(--shadow-sm);
  transition: transform var(--transition);
}
.email-mock:hover { transform: translateX(4px); box-shadow: var(--shadow-md); }
.email-mock-top { display: flex; align-items: center; gap: 10px; margin-bottom: 8px; }
.email-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--gold); flex-shrink: 0; }
.email-from { font-size: 12px; color: var(--slate); font-weight: 500; }
.email-subject { font-size: 14.5px; font-weight: 600; color: var(--navy); font-family: var(--font-sans); }
.email-snippet { font-size: 12.5px; color: var(--slate); margin-top: 3px; }

/* ---------- Problem cards (Section 2) ---------- */
.problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 48px;
}
.problem-card {
  background: var(--white);
  border: 1px solid var(--border);
  padding: 36px 30px;
  border-radius: var(--radius-md);
}
.problem-card .num {
  font-family: var(--font-serif);
  font-size: 2rem;
  color: var(--gold);
  margin-bottom: 16px;
  display: block;
}
.problem-card h3 { margin-bottom: 10px; }
.problem-card p { color: var(--slate); margin: 0; font-size: 14.5px; }
.closing-line {
  margin-top: 48px;
  font-family: var(--font-serif);
  font-size: 1.4rem;
  color: var(--navy);
  text-align: center;
}

/* ---------- Writer diagram (Section 3) ---------- */
.writer-diagram {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 32px;
  align-items: center;
  margin-top: 56px;
}
.diagram-col { display: flex; flex-direction: column; gap: 14px; }
.diagram-tag {
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(250,250,248,0.55);
}
.diagram-pill {
  background: rgba(250,250,248,0.06);
  border: 1px solid rgba(250,250,248,0.15);
  padding: 14px 18px;
  border-radius: var(--radius-sm);
  font-size: 14px;
}
.diagram-center {
  text-align: center;
  padding: 0 12px;
}
.diagram-center-arrow { color: var(--gold); font-size: 22px; margin: 6px 0; }
.diagram-core {
  background: var(--gold);
  color: var(--navy);
  border-radius: var(--radius-md);
  padding: 24px 22px;
  font-family: var(--font-serif);
  font-size: 1.15rem;
}
.diagram-core small {
  display: block;
  font-family: var(--font-sans);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-top: 8px;
  opacity: 0.75;
}
.diagram-output {
  margin-top: 14px;
  font-size: 13.5px;
  color: rgba(250,250,248,0.7);
}

/* ---------- Process steps (How it works) ---------- */
.process-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
  margin-top: 56px;
  position: relative;
}
.process-step { position: relative; padding-top: 8px; }
.process-num {
  font-family: var(--font-serif);
  font-size: 2.4rem;
  color: var(--border);
  display: block;
  margin-bottom: 12px;
}
.process-step h3 { margin-bottom: 10px; }
.process-step p { color: var(--slate); font-size: 14.5px; }

/* ---------- Product cards (Campaign systems) ---------- */
.product-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 56px;
  align-items: stretch;
}
.product-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 40px 32px;
  display: flex;
  flex-direction: column;
  transition: box-shadow var(--transition), transform var(--transition);
}
.product-card:hover { box-shadow: var(--shadow-lg); transform: translateY(-3px); }
.product-card.featured { border-color: var(--gold); position: relative; }
.product-tag {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 18px;
}
.product-card h3 { font-size: 1.4rem; margin-bottom: 6px; }
.product-price {
  font-size: 13.5px;
  color: var(--slate);
  font-weight: 600;
  margin-bottom: 18px;
}
.product-price span { color: var(--navy); font-size: 1.1rem; font-family: var(--font-serif); }
.product-desc { color: var(--slate); font-size: 14.5px; margin-bottom: 24px; }
.product-list { display: flex; flex-direction: column; gap: 11px; margin-bottom: 32px; flex-grow: 1; }
.product-list li { display: flex; gap: 10px; font-size: 14px; align-items: flex-start; }
.product-list li::before {
  content: '✓';
  color: var(--gold);
  font-weight: 700;
  flex-shrink: 0;
}
.product-card .btn { justify-content: center; width: 100%; }

/* ---------- What we write (6 cards) ---------- */
.writegrid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 26px;
  margin-top: 56px;
}
.write-card {
  padding: 32px 28px;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  background: var(--off-white);
}
.write-card h3 { font-size: 1.15rem; margin-bottom: 8px; }
.write-card p { color: var(--slate); font-size: 14px; margin: 0; }

/* ---------- Principles (4 col) ---------- */
.principle-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 30px;
  margin-top: 56px;
}
.principle {
  border-top: 2px solid var(--gold);
  padding-top: 20px;
}
.principle h4 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 12.5px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--navy);
  margin-bottom: 10px;
}
.principle p { color: var(--slate); font-size: 14.5px; margin: 0; }

/* ---------- Business case flow (Section 8) ---------- */
.flow-row {
  display: flex;
  align-items: center;
  justify-content: center;
  flex-wrap: wrap;
  gap: 0;
  margin-top: 56px;
}
.flow-node {
  background: rgba(250,250,248,0.06);
  border: 1px solid rgba(250,250,248,0.18);
  padding: 14px 22px;
  border-radius: 999px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.flow-node.gold { background: var(--gold); color: var(--navy); border-color: var(--gold); }
.flow-arrow { color: var(--gold); padding: 0 14px; font-size: 16px; }
.flow-statement {
  text-align: center;
  margin-top: 44px;
  font-family: var(--font-serif);
  font-size: 1.5rem;
}

/* ---------- Credibility ---------- */
.credibility-stat {
  display: inline-flex;
  align-items: baseline;
  gap: 10px;
  margin-top: 24px;
  padding: 18px 26px;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  background: var(--off-white);
}
.credibility-stat strong {
  font-family: var(--font-serif);
  font-size: 1.8rem;
  color: var(--navy);
}
.credibility-stat span { color: var(--slate); font-size: 13.5px; }

/* ---------- Final CTA ---------- */
.final-cta { text-align: center; }
.final-cta .lede { margin: 0 auto 36px; }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--charcoal);
  color: rgba(250,250,248,0.7);
  padding: 72px 0 32px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 40px;
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(250,250,248,0.1);
}
.footer-brand .brand-name { color: var(--warm-white); }
.footer-brand p { margin-top: 14px; font-size: 14px; max-width: 280px; color: rgba(250,250,248,0.55); }
.footer-col h4 {
  font-family: var(--font-sans);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(250,250,248,0.85);
  margin-bottom: 18px;
}
.footer-col ul { display: flex; flex-direction: column; gap: 11px; }
.footer-col a { font-size: 14px; transition: color var(--transition); }
.footer-col a:hover { color: var(--gold); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 28px;
  font-size: 13px;
  color: rgba(250,250,248,0.45);
  flex-wrap: wrap;
  gap: 12px;
}
.footer-bottom a { color: rgba(250,250,248,0.6); text-decoration: underline; text-underline-offset: 2px; }
.footer-bottom a:hover { color: var(--gold); }

/* Legal / policy pages */
.legal-content h2 { margin-top: 40px; font-size: 1.3rem; }
.legal-content h2:first-child { margin-top: 0; }
.legal-content p, .legal-content li { color: var(--slate); font-size: 15px; }
.legal-content ul { padding-left: 20px; list-style: disc; margin: 0 0 16px; }
.legal-content ul li { margin-bottom: 8px; }
.legal-updated { font-size: 13px; color: var(--slate); margin-bottom: 40px; }

/* ---------- Page hero (inner pages) ---------- */
.page-hero {
  background: var(--navy);
  color: var(--warm-white);
  padding: 96px 0 84px;
}
.page-hero .lede { color: rgba(250,250,248,0.75); }
.breadcrumb { font-size: 13px; color: rgba(250,250,248,0.5); margin-bottom: 24px; }
.breadcrumb a:hover { color: var(--gold); }

/* ---------- Generic content sections ---------- */
.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}
.checklist { display: flex; flex-direction: column; gap: 14px; }
.checklist li { display: flex; gap: 12px; font-size: 15px; align-items: flex-start; }
.checklist li::before { content: '✓'; color: var(--gold); font-weight: 700; }

.topic-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 40px;
}
.topic-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-left: 3px solid var(--gold);
  padding: 20px 24px;
  border-radius: var(--radius-sm);
  font-size: 14.5px;
  font-style: italic;
  color: var(--navy);
}

.deliverables-list {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 40px;
}
.deliverable-item {
  display: flex;
  gap: 14px;
  padding: 18px;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  background: var(--off-white);
  align-items: flex-start;
}
.deliverable-item .icon { color: var(--gold); font-size: 18px; font-weight: 700; }

/* Investment box */
.investment-box {
  background: var(--navy);
  color: var(--warm-white);
  border-radius: var(--radius-md);
  padding: 48px;
  text-align: center;
  max-width: 560px;
  margin: 48px auto 0;
}
.investment-box .price {
  font-family: var(--font-serif);
  font-size: 3rem;
  color: var(--gold);
  margin: 12px 0 8px;
}
.investment-box p { color: rgba(250,250,248,0.7); }

/* FAQ */
.faq-list { margin-top: 40px; max-width: 780px; }
.faq-item { border-bottom: 1px solid var(--border); }
.faq-question {
  width: 100%;
  background: none;
  border: none;
  text-align: left;
  padding: 22px 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 20px;
  font-size: 16px;
  font-weight: 600;
  color: var(--navy);
  font-family: var(--font-sans);
}
.faq-icon { color: var(--gold); font-size: 20px; flex-shrink: 0; transition: transform var(--transition); }
.faq-item.open .faq-icon { transform: rotate(45deg); }
.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height var(--transition), padding var(--transition);
  color: var(--slate);
  font-size: 14.5px;
}
.faq-item.open .faq-answer { max-height: 400px; padding-bottom: 22px; }

/* Who it's for pills */
.audience-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
  margin-top: 32px;
}
.audience-item {
  padding: 18px 22px;
  background: var(--off-white);
  border-radius: var(--radius-sm);
  border: 1px solid var(--border);
  font-size: 14.5px;
}

/* Contact form */
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; }
.form-group { margin-bottom: 22px; }
.form-group label {
  display: block;
  font-size: 13px;
  font-weight: 600;
  color: var(--navy);
  margin-bottom: 8px;
  letter-spacing: 0.01em;
}
.form-group input,
.form-group select,
.form-group textarea {
  width: 100%;
  padding: 13px 16px;
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
  font-family: var(--font-sans);
  font-size: 15px;
  background: var(--white);
  color: var(--charcoal);
  transition: border-color var(--transition);
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
  outline: none;
  border-color: var(--gold);
}
.form-group textarea { resize: vertical; min-height: 120px; }
.contact-info-card {
  background: var(--off-white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 36px;
}
.contact-info-row { display: flex; gap: 16px; padding: 16px 0; border-bottom: 1px solid var(--border); }
.contact-info-row:last-child { border-bottom: none; }
.contact-info-row .label { font-size: 12px; text-transform: uppercase; letter-spacing: 0.06em; color: var(--slate); font-weight: 600; margin-bottom: 4px; }

/* Mission/about page */
.stat-row { display: flex; gap: 40px; flex-wrap: wrap; margin-top: 40px; }
.stat-block strong { display: block; font-family: var(--font-serif); font-size: 2.2rem; color: var(--navy); }
.stat-block span { font-size: 13.5px; color: var(--slate); }

/* ---------- Funnel (lead magnet) pages ---------- */
.funnel-header {
  background: var(--warm-white);
  border-bottom: 1px solid var(--border);
  padding: 22px 0;
}
.funnel-header .nav-wrap { padding: 0 32px; }
.funnel-back {
  font-size: 13.5px;
  color: var(--slate);
  display: inline-flex;
  align-items: center;
  gap: 6px;
  transition: color var(--transition);
}
.funnel-back:hover { color: var(--gold); }

.lead-form-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 40px;
  box-shadow: var(--shadow-md);
}
.lead-form-card h2 { font-size: 1.3rem; margin-bottom: 6px; }
.lead-form-card .form-note { font-size: 13.5px; color: var(--slate); margin-bottom: 24px; }
.lead-form-card .btn { width: 100%; justify-content: center; }

/* Kit timeline (light) */
.kit-timeline {
  display: flex;
  align-items: flex-start;
  justify-content: center;
  flex-wrap: wrap;
  gap: 0;
  margin-top: 56px;
}
.kit-timeline-node { text-align: center; padding: 0 8px; min-width: 118px; }
.kit-timeline-day {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--slate);
  margin-bottom: 10px;
}
.kit-timeline-pill {
  background: var(--navy);
  color: var(--warm-white);
  border-radius: 999px;
  padding: 11px 10px;
  font-size: 13px;
  font-weight: 600;
}
.kit-timeline-desc { margin-top: 10px; font-size: 12.5px; color: var(--slate); }
.kit-timeline-arrow { color: var(--gold); font-size: 16px; padding: 20px 6px 0; }

/* Nurture test */
.nurture-test {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 44px;
  max-width: 720px;
  margin: 48px auto 0;
}
.nurture-question {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 18px 0;
  border-bottom: 1px solid var(--border);
}
.nurture-question:last-of-type { border-bottom: none; }
.nurture-question span { font-size: 15px; color: var(--navy); }
.nurture-yesno { display: flex; align-items: center; gap: 8px; font-size: 13.5px; color: var(--slate); font-weight: 600; white-space: nowrap; cursor: pointer; }
.nurture-yesno input { width: 17px; height: 17px; accent-color: var(--gold); cursor: pointer; }
.nurture-actions { margin-top: 28px; text-align: center; }
.nurture-result {
  margin-top: 24px;
  padding: 20px 24px;
  border-radius: var(--radius-sm);
  background: var(--off-white);
  border: 1px solid var(--border);
  text-align: center;
  display: none;
}
.nurture-result.visible { display: block; }
.nurture-result .score { font-family: var(--font-serif); font-size: 1.6rem; color: var(--navy); margin-bottom: 6px; }
.score-guide { max-width: 720px; margin: 32px auto 0; }
.score-guide-row { display: flex; gap: 16px; padding: 12px 0; border-bottom: 1px solid var(--border); font-size: 14px; }
.score-guide-row:last-child { border-bottom: none; }
.score-guide-row strong { color: var(--gold); min-width: 56px; flex-shrink: 0; }
.score-guide-row span { color: var(--slate); }
.nurture-footnote {
  max-width: 720px;
  margin: 28px auto 0;
  text-align: center;
  font-style: italic;
  color: var(--navy);
  font-size: 15px;
}

/* PDF download button */
.download-block {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  background: var(--off-white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 18px 24px;
}
.download-icon {
  width: 40px; height: 40px;
  flex-shrink: 0;
  border-radius: var(--radius-sm);
  background: var(--navy);
  color: var(--gold);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-serif);
  font-size: 13px;
  font-weight: 700;
}
.download-meta { text-align: left; }
.download-meta .name { font-weight: 600; color: var(--navy); font-size: 14px; }
.download-meta .size { font-size: 12.5px; color: var(--slate); }

/* ---------- Trust / audience bar (homepage) ---------- */
.trust-headline {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 1.05rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--navy);
  max-width: 640px;
  margin: 0 auto;
}
.audience-pills {
  display: flex;
  justify-content: center;
  gap: 14px;
  flex-wrap: wrap;
  margin-top: 36px;
}
.audience-pill {
  font-size: 12.5px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--navy);
  background: var(--white);
  border: 1px solid var(--border);
  padding: 12px 22px;
  border-radius: 999px;
}
.credibility-strip {
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
  margin-top: 32px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--slate);
}
.credibility-strip .divider { color: var(--gold); }

/* ---------- Dark-section stat row override ---------- */
.section-dark .stat-block strong { color: var(--gold); }
.section-dark .stat-block span { color: rgba(250,250,248,0.65); }

/* ---------- 5-step layouts (methodology / how it works) ---------- */
.steps5-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 28px;
  margin-top: 56px;
}
.step5 { position: relative; padding-top: 8px; }
.step5-num {
  font-family: var(--font-serif);
  font-size: 2rem;
  color: var(--gold);
  display: block;
  margin-bottom: 12px;
}
.step5 h3 { font-size: 1.05rem; margin-bottom: 8px; }
.step5 p { color: var(--slate); font-size: 13.5px; margin: 0; }
.section-dark .step5 p { color: rgba(250,250,248,0.7); }
.steps5-note {
  text-align: center;
  margin-top: 48px;
  font-family: var(--font-serif);
  font-size: 1.3rem;
  color: var(--navy);
}
.section-dark .steps5-note,
.section-dark .flow-statement { color: var(--warm-white); }

/* ---------- Qualification list (negative variant) ---------- */
.checklist.checklist-no li::before { content: '✕'; color: var(--slate); }

/* ---------- Subdued boundary / disclaimer note ---------- */
.boundary-note {
  padding-top: 32px;
  border-top: 1px solid var(--border);
}
.boundary-note h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--slate);
  margin-bottom: 10px;
}
.boundary-note p {
  font-size: 13.5px;
  color: var(--slate);
  max-width: 640px;
  margin: 0 auto;
}

/* ---------- Homepage cross-promo (unobtrusive) ---------- */
.cross-promo {
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 24px 28px;
  max-width: 620px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
}
.cross-promo .label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 6px;
  display: block;
}
.cross-promo p { margin: 0; font-size: 14px; color: var(--slate); }
.cross-promo a.btn { flex-shrink: 0; }

/* ---------- Founder photo placeholder ---------- */
.founder-photo-placeholder {
  aspect-ratio: 4 / 5;
  background: var(--navy);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: center;
}
.founder-photo-placeholder span {
  font-family: var(--font-serif);
  font-size: 3.5rem;
  color: var(--gold);
  letter-spacing: 0.04em;
}

/* ---------- Active pillars (Email / Ecommerce) ---------- */
.pillar-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.pillar-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 40px 36px;
  display: flex;
  flex-direction: column;
}
.pillar-card .product-tag { margin-bottom: 16px; }
.pillar-card h3 { font-size: 1.5rem; margin-bottom: 12px; }
.pillar-card p { color: var(--slate); font-size: 14.5px; margin-bottom: 24px; }
.pillar-card .btn { margin-top: auto; align-self: flex-start; }

/* ---------- Coming Soon panel (future service, deliberately quiet) ---------- */
.coming-soon-panel {
  border: 1px dashed var(--border);
  border-radius: var(--radius-md);
  padding: 40px 36px;
  max-width: 760px;
  margin: 0 auto;
  text-align: center;
  background: var(--off-white);
}
.coming-soon-tag {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gold);
  border: 1px solid var(--gold);
  border-radius: 999px;
  padding: 5px 14px;
  margin-bottom: 18px;
}
.coming-soon-panel h3 { font-size: 1.3rem; margin-bottom: 10px; }
.coming-soon-panel p { color: var(--slate); font-size: 14.5px; margin: 0 auto; max-width: 560px; }

/* ---------- Before / After comparison (ecommerce copy) ---------- */
.compare-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.compare-card { border-radius: var(--radius-md); padding: 28px; }
.compare-card.before { background: var(--off-white); border: 1px solid var(--border); }
.compare-card.after { background: var(--navy); border: 1px solid var(--navy); }
.compare-label {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 14px;
}
.compare-card.before .compare-label { color: var(--slate); }
.compare-card.after .compare-label { color: var(--gold); }
.compare-title-demo { display: block; font-family: var(--font-sans); font-weight: 600; font-size: 15px; margin-bottom: 10px; }
.compare-card.before .compare-title-demo { color: var(--charcoal); }
.compare-card.after .compare-title-demo { color: var(--warm-white); }
.compare-card p { font-size: 14.5px; margin: 0; }
.compare-card.before p { color: var(--slate); }
.compare-card.after p { color: rgba(250,250,248,0.82); }

/* ---------- Responsive ---------- */
@media (max-width: 1024px) {
  .hero-grid, .two-col, .contact-grid { grid-template-columns: 1fr; gap: 48px; }
  .problem-grid, .process-grid, .product-grid, .writegrid { grid-template-columns: repeat(2, 1fr); }
  .pillar-grid, .compare-grid { grid-template-columns: 1fr; }
  .principle-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .writer-diagram { grid-template-columns: 1fr; }
  .diagram-center { order: 3; }
  .steps5-grid { grid-template-columns: repeat(2, 1fr); }
  .audience-pills { gap: 10px; }
}

@media (max-width: 768px) {
  .container { padding: 0 22px; }
  .section { padding: 72px 0; }
  .nav-links, .nav-cta .btn { display: none; }
  .nav-toggle { display: block; }
  .main-nav.mobile-open {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--warm-white);
    border-bottom: 1px solid var(--border);
    padding: 24px 22px 32px;
    gap: 24px;
  }
  .main-nav.mobile-open .nav-links { display: flex; flex-direction: column; gap: 20px; }
  .main-nav.mobile-open .nav-cta .btn { display: inline-flex; width: 100%; justify-content: center; }
  .problem-grid, .process-grid, .product-grid, .writegrid, .principle-grid, .topic-grid, .deliverables-list, .audience-grid, .steps5-grid {
    grid-template-columns: 1fr;
  }
  .founder-photo-placeholder { max-width: 220px; margin: 0 auto; }
  .flow-row { flex-direction: column; }
  .flow-arrow { transform: rotate(90deg); padding: 8px 0; }
  .kit-timeline { flex-direction: column; align-items: center; }
  .kit-timeline-arrow { transform: rotate(90deg); padding: 6px 0; }
  .kit-timeline-node { min-width: 160px; }
  .nurture-test { padding: 28px 22px; }
  .nurture-question { flex-direction: row; }
  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
  .footer-bottom { flex-direction: column; align-items: flex-start; }
  .investment-box { padding: 36px 24px; }
  .btn-row { flex-direction: column; align-items: stretch; }
  .btn-row .btn { width: 100%; justify-content: center; }
  .credibility-strip { flex-direction: column; gap: 8px; }
  .credibility-strip .divider { display: none; }
  .cross-promo { flex-direction: column; text-align: center; }
  .cross-promo a.btn { width: 100%; justify-content: center; }
}

/* ---------- WhatsApp CTA ---------- */
.nav-cta { gap: 10px; }
.btn-whatsapp {
  background: var(--white);
  color: #128C4A;
  border: 1.5px solid #25D366;
}
.btn-whatsapp:hover { background: #25D366; color: var(--white); }
.btn-whatsapp svg { flex-shrink: 0; }
.section-dark .btn-whatsapp { background: transparent; color: #4ADE80; border-color: #25D366; }
.section-dark .btn-whatsapp:hover { background: #25D366; color: var(--navy); }
@media (max-width: 768px) {
  .nav-cta .btn-whatsapp { display: none; }
  .main-nav.mobile-open .nav-cta .btn-whatsapp { display: inline-flex; width: 100%; justify-content: center; }
}

/* ---------- Floating WhatsApp button ---------- */
.whatsapp-float-wrap {
  position: fixed;
  right: 20px;
  bottom: 20px;
  z-index: 450;
  display: flex;
  align-items: center;
  gap: 8px;
}
.whatsapp-float {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: #25D366;
  color: var(--white);
  box-shadow: var(--shadow-lg);
  transition: transform var(--transition), box-shadow var(--transition);
}
.whatsapp-float:hover { transform: translateY(-2px) scale(1.04); }
.whatsapp-float:focus-visible { outline: 2px solid var(--navy); outline-offset: 3px; }
.whatsapp-float svg { width: 28px; height: 28px; }
.whatsapp-float-dismiss {
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: var(--white);
  border: 1px solid var(--border);
  color: var(--slate);
  font-size: 12px;
  line-height: 1;
  display: flex;
  align-items: center;
  justify-content: center;
  align-self: flex-start;
  margin-top: -4px;
}
.whatsapp-float-dismiss:hover { color: var(--navy); border-color: var(--navy); }
.whatsapp-float-dismiss:focus-visible { outline: 2px solid var(--gold); outline-offset: 2px; }
@media (max-width: 480px) {
  .whatsapp-float-wrap { right: 14px; bottom: 14px; }
  .whatsapp-float { width: 52px; height: 52px; }
}